Considering the concept of environmental scanning, investigate a product from two rival companies. As examples, consider coke versus Pepsi, apple versus Samsung, or ford versus
Considering the concept of environmental scanning, investigate a product from two rival companies. As examples, consider coke versus Pepsi, apple versus Samsung, or ford versus Toyota. Feel free to pick any two products from other companies. Determine if the one product is a substitute for the other? Why, or why not? If you worked for a third company with a similar product, what strategies could you use to impact the dominance of other two companies in the global marketplace? Why?
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Respectively presented in the year 1886 then 1903 both CocaCola then Pepsi was competitors each other annoying to dominate the effervescent soft drink ...
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Authors: Barbara MacKinnon, Andrew Fiala
8th edition
9781305162846, 1285196759, 1305162846, 978-1285196756
