Create a strategic business plan and to present the plan in a professional manner. The name of the business is Vendalunch and it is stationed in NYC. I am opening up a lunch dining establishment (theoretically). The theme of it is that it is for patrons who want to grab something quick while they are on the go. It is convenient and healthier than fast food. The part of the business plan that I am asking from you is and industry analysis and a competitive analysis.

The industry analysis should include the 6 components of the Macro-Environment.

1. Political Factors

2. Economic conditions

3. Sociocultural Forces

4. Technological Factors

5. Environmental Forces

6. Legal and regulatory factors

The competitive analysis must include the following:

1. Current Strategy: How are competitors positioned in the market?...What is the basis for its competitive advantage? (if any)...What kind of investments is it making as an indication of its growth trajectory?

2. Objectives: An appraisal of rival’s objectives both financial and strategic, the extent to which they are meeting these objectives, and are they under any pressure to improve

3. Capabilities: An assessment of rival's capabilities. Sizing up both strengths and weaknesses.

4. Assumptions: How rivals managers think about their strategic situation i.e. do they believe they are too great to fail?