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Describe the level of consumer involvement with personal care products in general. How might the Dove brand be different?
Describe the level of consumer involvement with personal care products in general. How might the Dove brand be different?
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Consumer involvement in personal care products is too high as these products can ha...
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
