Develop a Competitive Analysis Report/CI on wine distribution company in California.

Ethics Management has requested that you and your small ‘exploratory committee’ of marketing research employees look into several aspects of potentially forming a CI function at the firm. Specifically, they want you to brief them on the following items:

• What would the CI function’s charter objectives be?

• How will this new function benefit the firm above and beyond the current marketing research and press clipping efforts being made?

• What CI services will you offer? What would its main intelligence deliverables be during the first year?

• Who would you recommend the CI function report to and how often?

• How many employees would need to be assigned to the CI function and what specific backgrounds/skill sets would you seek in these individuals?

• What other resources would be necessary?

• What would the requested annual budget be? Justify costs.

• Recommend a code of ethics for this new team