Question
Discuss the four types of promotionadvertising, sales promotions, personal selling, and publicity. Using the beer industry as an example, define and illustrate each of the
Discuss the four types of promotion—advertising, sales promotions, personal selling, and publicity. Using the beer industry as an example, define and illustrate each of the four major types of promotion strategies.
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Promotion mix is one of the marketing tools It includes activities helping the firm to communicate the products benefits and advantages and to convince the prospective buyers to buy that product The m...
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Accounting Business Reporting For Decision Making
Authors: Jacqueline Birt, Keryn Chalmers, Albie Brooks, Suzanne Byrne, Judy Oliver
4th Edition
978-0730302414, 0730302415
