Question
Discuss which kinds of international strategies are most appropriate for companies in the following domestic industries: 1. Producing movies 2. Software 3. Management consulting 4.
Discuss which kinds of international strategies are most appropriate for companies in the following domestic industries:
1. Producing movies
2. Software
3. Management consulting
4. Breakfast cereals
5. School of business
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Step: 1
Business strategies are the primary determinants progress made by a given firm It will depend on their marketing strategies and how they penetrate the market globally Most companies have their structu...
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
