Discussion 1

• We talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this diet Pepsi advertisement with Sofia Verger.

• Which celebrity would you use to endorse diet Pepsi in attempts to reach a ‘different’ target group?

• Who might you use for regular Pepsi? Diet coke? Coke classic? Sprite? Explain and justify your choice for each.

Discussion 2

• Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness of your products.

• Give your opinion on what a business needs to know about Rois, Kpis and web analytics.