Effective leaders understand that actions must be based on facts. Which facts are most important, however, is dependent on how the problem is framed. Failure to adequately define the problem can set in motion a whole series of misguided undertakings in which irrelevant data is gathered, unnecessary analyses are completed, and inappropriate decisions are made. This assignment will help you craft a clear statement of the problem, and then determine what data is most critical in solving that problem.

Create a business brief. The brief will be based on the case, Agoda: People Analytics and Business Culture. This requires you to identify a problem from this case that can be addressed through an analytics approach, and then to provide sufficient background on the organization to accurately frame the problem for stakeholders.

1. Define a clear problem or opportunity that addresses what is important to the organization.

2. Define key items or variables you want to study that are relevant to the problem.

3. Identify stakeholders for the problem, including the stakeholder who will make a specific decision based on analysis results once the problem is solved.

4. Briefly explain two alternative ways the problem could be addressed beyond what is presented in the case

5. Adopt an analytical story type to communicate the particular problem.

6. Describe relevant information on previous experiences or findings related to this problem. This information may be included in the main body of the brief or noted in an appendix, whichever is most appropriate for context and flow.