Estimate what Customer Lifetime Value (CLV) means and why companies should focus to improve CLV. Critique the concepts of customer loyalty and trust and the contribution they provide to more profits? Evaluate how can marketing build better brand equity know how and what the customer really wants using consumer behavior theories? Appraise how is customer behavior measured and what constitutes best methods to track and develop customer responses to various promotional means and media? Evaluate what should marketers look for when customers are initially introduced, adapted or committed to a product position? Appraise product life cycles and the overall stages of what customer behaviors coincide with each product stage. Critique media selections used to attract different customer types? Formulate and argue why segmentation strategies are important for higher market shares. Critique what role can demographics play in the strategies and marketing plans of companies using consumer behavior principals? Defend how consumer behavior provides insights into new product designs? Evaluate what values consumer behavior research can provide to help companies expand and grow their business?