Question
Evaluate the current sales promotion activities used by the company to promote its products and services? Do you think that the current promotional strategy is
Evaluate the current sales promotion activities used by the company to promote its products and services? Do you think that the current promotional strategy is effective, why or why not?
Coca Cola is the biggest beverage manufacturing company all over the world and they used following techniques for their current sales and promotional activities.
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Business Essentials
Authors: Ronald J. Ebert, Ricky W. Griffin
10th edition
978-0133454420, 133454428, 978-0133771558
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