For lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company. The following websites detail the events of 2013:

•lululemon admits its pr disasters are hurting sales

•chip Wilson, lululemon guru, is moving on

•lululemon founder chip Wilson issues apology following thigh-rubbing pants comments using the five if’s strategic analysis stages beginning on page 52 of business, society, and government essentials,

Write a paper analyzing how you might use the five stages to help lululemon deal with its strategic stakeholders to avoid future public relations issues.