“Game on! Company” is a regional retailer that sells used video games. The company has four stores throughout the Denver Region. At each store, customers can bring in used video games to sell to game on! Or to trade for used video games in stock. When a used video game arrives at a game on! Store, it is checked for damage, labeled with a bar code, and entered into inventory. a customer buying a used video game takes it to the cash register, where it is scanned into the system and the payment is processed. Game on! Is setting up a website to begin selling video games Online?

Discuss any differences in the sales processes between the online sales and the in-store sales processes, including any differences in data and how the data can be used for competitive advantage.