How retailers manage the in-store shopping experience and integrate it with their overall communications program plays a significant role in the consumer buying and decision-making process.

Prepare a PowerPoint® presentation, in which you: Select a retailer with which you are familiar, either a brick and mortar store or an online store. Explain and illustrate with photos/screenshots how retailers use the in-store experience, either online or in a brick and mortar store, to reinforce their brand identity and manage the customer experience in order to lead to a purchase. The following topics should be addressed, with one slide per topic, with your thoughts on each summarized in the Speaker.

o Store branding –how does it reflect the overall company brand?

o Store “exterior” (physical or online landing page) – how does it engage the shopper with what is being sold?

o Store layout (physical or virtual) – how easy is it for the shopper to navigate?

o Store signage – how does the in-store signage connect with the overall brand?

o Store departments – how connected are they in layout and merchandise display to the overall brand image?

o Store traffic design strategy – what does the overall strategy appear to be to guide shoppers towards merchandise and a purchase?

o Purchase process – How does the store guide shoppers towards making a final purchase?

o Summarize how the overall experience integrates with the retailer’s overall marketing communications efforts Content on the slides themselves should be limited to clear graphics and short bullet points.