Identify a retail store for your visual merchandising plan. Describe how a visual merchandising plan would benefit this company. · In your description, use specific terms and discuss why this particular company may need to work on its visual merchandising strategies.

Visual Store Theme (CO2) – Milestone Two · Identify a development process based on a theme. · List three to five creative resources. C. Core Design Elements (CO3) –

Milestone Three · Atmospherics · Color harmonies · Balance, emphasis, proportion, rhythm, and lighting · Environmental design Tools and strategies (CO4) –Milestones Four and Five · What is the target market? · Assess and recommend available tools · Point-of-purchase materials · Print advertisement Conclusions – Final Product (CO5) (CO6) · Determine the various requirements for the plan (CO5) · Identify pros and cons involved in multimedia visual marketing (CO6) Milestones Milestone One you will select a major retail store for which you will complete a visual merchandising plan. The initial plan will include the following elements:

Identify the reason for choosing this specific retail store to create a visual merchandising plan. · Describe how a visual merchandising plan would benefit this company. · Also, state why this particular company may need to work on its visual merchandising strategies. Your description should use specific terms and discuss why this particular company may need to work on its visual merchandising strategies.

Milestone Two: Visual Store Theme you will develop a visual merchandising process for your store. This merchandising process must be centered on a specific theme. It should include three to five creative resources. You should also describe and use pictures to create a storefront window display, general store décor, and interior display fixtures for the store that you have selected for your project. When developing this store visual plan, make sure to develop a theme to create continuity throughout the store. This will help display the brand image. This should be created in Microsoft Word, Adobe In Design, Adobe Illustrator, or Adobe Photoshop; however, the final submission should be in Word document format. This task will be graded with the Milestone Two Rubric. Milestone Three: Principles of Design will develop a visual display that you think the store you selected would use. You may use downloaded images to develop your display. This display must include the principles of design (balance, emphasis, proportion, rhythm, harmony, color, lighting, and atmospherics) as well as environmental design elements that were used. Discuss how these elements would be beneficial for the store. Submit this as a Word document including pictures and text. This task will be graded with the Milestone Three Rubric. Milestone Four: Point-of-Purchase and Store Signage Using the retail store chosen for the project, develop two point-of-purchase materials that you believe a retailer would use as visual displays. One should be signage material, and the other can be your choice. Identify the target market for these point-of-purchase displays.