Question
Identify and explain the elements of persuasion. Apply persuasion techniques to managerial situations. Cialdini, R. B., & Martin, S. (2012). Science of persuasion. Influence at
Identify and explain the elements of persuasion.
Apply persuasion techniques to managerial situations.
Cialdini, R. B., & Martin, S. (2012). Science of persuasion. Influence at Work. Retrieved from: https://www.youtube.com/watch?v=cFdCzN7RYbw
Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review , 79 (9), 72-79. [EbscoHost]
Now take a look at this more detailed reading to expand your knowledge of persuasion:
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Managerial Accounting
Authors: Ronald W Hilton
7th Edition
0073022853, 978-0073022857
