Identify one change management need within your company or from a company you previously worked for and plan a change initiative. Business Brief identifies a needed organizational change and utilize Kotter’s eight-stage framework.

The company would be Blue Cross Blue Shield. The change would be about communication regarding new guidelines and procedures. Management always last minute providing information and information has a lot of miss leading information. So let’s focus more effective communication with better timing and how it’s communicated. Use The Kotter’s eight-stage

1. Provide a brief background of the company, industry, and culture.

2. Identify the problem you want to address and why it is important.

3. Describe your change initiative according to Kotter’s eight stage framework.

•What is your change vision and why is it important?

•How will you create a sense of urgency?

•How will you create a guiding coalition?

•How will you communicate the change vision?

•How will you empower employee action?

•How will you enable and create short -term wins?

•How will you consolidate gains and produce more change?

•How will you anchor the new approach in the company culture? Presents your change vision in a compelling manner that will effectively engage employees

1. What is the change?

2. Why is this important and needed?

3. What is the benefit for the company and the individual employees?

4. What will success look like?