Imagine a new product offering for your company (Pharmaceutical Company). Using the lean startup approach, list out your first set of experiments, what innovation accounting you believe will be of value, and which engine of growth will make your new product offering thrive. Add a Lean Startup section to your paper and document your product offering. Using the new product, create and iterate through multiple lean canvases to ideate on your business model. Prepare a final draft of your business model.