Question
Is it ethical for companies to avoid certain segments? For example, many brands do not target low-income consumers. Is that unethical? Maslow looked at the
Is it ethical for companies to avoid certain segments? For example, many brands do not target low-income consumers. Is that unethical?
Maslow looked at the different levels of need satisfaction. Find two ads that are directed one of the levels of satisfaction. Describe the product/service and the add Explain which level the ad is aimed at and why you think so.
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Segment Targeting and Maslow theory of needs Most businesses except nonprofit organizations are esta...
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Contemporary Auditing
Authors: Michael C. Knapp
8th edition
978-0538466790, 538466790, 978-1285066608
