Matt’s Building Materials is a local business that still serves the Rio Grande Valley since 1969 and was the first one to serve its clients with lumber/hardware/flooring to Hispanic community in the RGV. It is specially designed to provide customers with building materials for home improvement. The study will be based on our research in competitive advantage improvement from the internal and external perspective. It is essential to identify the region’s environment and the recognition of the company’s response to the region’s economy. The study’s feasibility will constantly determinate according to the variety of the elements from the business model that will serve for maximization, and achievement to acquire the company’s goal. The company is appropriate for the team since there is opportunity to create a structed and expandable topic which optimize the company’s sustainability to keep its place in the region’s economic force.

Explain what the research project is looking for, what points want to make