Multiple Choice Questions;

1. For marketers, the best measure of quality is:

A. the number of competitors in the marketplace

B. its level of profitability

C. customer satisfaction

D. its relationship with society

E. how it helps to implement the societal marketing concept

2. The two types of external environmental forces are:

A. controlled and uncontrolled

B. centralized and decentralized

C. micro and macro

D. direct and indirect

E. extrinsic and intrinsic

3. When prices levels increase at a faster rate than personal incomes, resulting in loss of buying power, the country is experiencing:

A. prosperity

B. inflation

C. recovery

D. recession

E. depression

4. To be worthwhile and workable, objectives should:

A. not be influenced by the firm's external environment

B. be consistent with each other

C. never be tied to a particular time period

D. be conservative rather than ambitious

E. all of the above