Multiple Choice Questions:

1. Maximum cars sells pre-owned cars. Its salespeople are expected to help customers choose the right car for them. Relationship selling is required for success, and ethical sales tactics, such as determining that customer's needs arc practiced. Maximum cars is being operated as if it is at the _____________ stage of the evolutionary process.

A. sales-orientation

B. product-orientation

C. production-orientation

D. exchange-orientation

E. marketing-orientation

2. An organization that adopts the societal marketing concept is LEAST likely to:

A. show concern for improving the quality of life

B. use unethical marketing techniques

C. work closely with the Environmental Protection Agency

D. worry about waste disposal

E. conserve natural resources

3.__________utility is created by conveniently located stores.

A. Perceived

B. Title

C. Place

D. Formal

E. Information

4. When bread is baked, _________ utility is created.

A. possession

B. form

C. recyclable

D. image

E. salvage