Natural gas has been a godsend to this area. It has helped farmers see a return on all the hard work they have put into their land Just to Keep it: says Bev Romanetti, a Pennsylvania cattle farmer " I have found that Range Resources wins to be responsible; they want to do the right things, they want to protect our environment, and they want to do right by us" remarks Albie Rinehart, a retired schoolteacher from Greene County Pennsylvania. "I personally know a lot of the people who work for Range Resources—It's like dealing with your neighbors," slat. Buzz Meddings, a firefighter from Washington County, Pennsylvania.

Citizens of rural Pennsylvania are the people most affected by natural gas exploration in the eastern region of the United States. They are farmers, firefighters, teachers, single moms, restaurant owners. and volunteers. They are hardy. They are the Salt of the earth. More important, they are the face of natural gas development in the Keystone State, and they provide the voices through which Texas-based energy company Range Resources communicates its message of good corporate citizenship to the public. At the company's public outreach site, MyRangeResources .com, everyday people offer video testimonials about the economic and social benefits that Range brings to local communities, whether in terms of jobs, new development, or concern for the natural environment. The site, which functions as pail of Range's communications strategy, is an information clearinghouse for all things related to natural gas exploration.

Since discovering the second-largest natural gas field in the world in 2004, Range has used open communication to build trust among the stakeholders most affected by the development Of natural gas resources. While natural gas is recognized as a clean energy solution to America's energy needs, citizens still want to know that natural gas exploration is safe for communities and good for the environment.

As explained at MyRangeResources.com, Range makes safety a central component of its natural gas production. To extract methane from rock formations deep down in the Earth, engineers guide a 5-inchdiameter drill straight down more than a mile and then tum it horizontally to penetrate shale rock thousands of feet in all directions. This horizontal drilling method is a groundbreaking advancement that allows drillers to capture far more methane than the old vertical- only method, which requires many more wells to get a traction of the output. Once Range's drill arrives at its destination 6,500 feet below the Earth's surface, electric charges maximum gas recovery, millions of gallons of water and sand are pumped to the area under extreme pressure expanding the cracks and freeing even more gas to flow back up to the well head at me surface. For environmental safety, Range houses M anti in a 24-inchdiameter casing comprised of five layers of steel and concrete, isolating the entire production process from contact with surrounding land and water.

In its desire to leave as small an environmental footprint as possible, Range has pioneered a way to recycle the millions of gallons of water used in the Milling process, "One thing we've done from an environmental point of view is we now recycle 100 percent of our water in our development areas in Pennsylvania. In fad, we're recycling nearly all of our fluid. which is a real breakthrough for the industry," says Jeffrey Ventura, president and CEO of Range Resources -Back when we began that process, a lot of people felt that it couldn't be done, that it was physically impossible. Lo and behold, not only did we do it successfully, but now we're doing it large-scale." Ventura, the leader credited with Range's decision to explore the Marcellus Shale gas formation in Pennsylvania, says water recycling is a major innovation in natural gas production. "Just like the Marcellus Shale was a breakthrough," Ventura says, "on the environmental side, water recycling was a real breakthrough."

To keep stakeholders informed about safely, Range has also led the industry in the disclosure of core production processes, especially the use of liquids too:killing and fracturing. "In the middle of 2010, there was a lot of concern nationwide about what's In track fluid, and Range was the first company in the industry to say exactly what's in our track fluid," Ventura says "We post it on our website and we supply it to the state for every Marcellus Shad well that we're drilling. It's 99.9 percent water, and the 0.1 percent are common everyday household chemicals," Range's open communication with the public has earned the respect of environmental groups and also the U.S.

Environmental Protection Agency (EPA), which in 2012 announced that natural gas production was safe for announced that natural gas production was safe for drinking water at its test site in Dimock Township, Pennsylvania.

Safely, open communication, and leadership— these are the quarries that have made Range Resources a vanguard of America's natural gas boom and a pioneer of sustainable energy development, " I 'm proud of what our technical team has done on the environmental side and the communications side," says Ventura of his company's contribution to American's clean energy future.

Range Resources CEO Jeffrey Ventura emphasizes public safety, environmental concern, and open communication with stakeholders. Which of the four contemporary leadership approaches do you think best describes Ventura, Explain.