"On a purely theoretical basis, NPV is the better approach to capital budgeting as a result of several factors. Most important, the NPV measures how much wealth a project creates (or destroys if the NPV is negative) for shareholders. Given that the financial manager’s objective is to maximize shareholder wealth, the NPV approach has the clearest link to this objective and therefore is the “gold standard” for evaluating investment opportunities."

Which capital investment technique does the discussion in the textbook favor? Why? Do you agree with this assessment?