One of Kraft's hallmark brands is Jell-O. During May 2009, the Jell-O Sugar Free Pudding cups line was getting makeover with the introduction of two
One of Kraft's hallmark brands is Jell-O. During May 2009, the Jell-O Sugar Free Pudding cups line was getting makeover with the introduction of two new flavors: Boston Cream Pie and Cinnamon Roll.
a. What survey research would you have done to determine whether to introduce these new flavors?
b. Design the questionnaire for the survey research you would have done.
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Authors: Robert R. Johnson, Patricia J. Kuby
11th Edition
978-053873350, 9781133169321, 538733500, 1133169325, 978-0538733502
