Pick three outdoor advertisements that you see, and take photographs of them. For each of the three advertisements, answer the following.

1. Where did you see this ad? Were you in a place where you couldn’t go anywhere else, such as waiting for the T or riding in a T car, or did you walk by the ad?

2. When did you see this ad?

3. What were you doing when you saw this ad?

4. Why do you think you noticed this ad?

5. How much clutter (other ads, people walking by, graffiti, etc) was there?

6. What is the target audience for this ad? Do you think the placement of the ad was appropriate to reach the target audience?

7. Review the lectures on outdoor advertising. To what degree, if any, did this ad incorporate the outdoor advertising strategies discussed in the lecture?

8. Do you think this was an effective ad? Explain.