Prepare an overview of a company by completing following table.

Describe your industry. How big? Who are the top 3 players in that market? Describe your primary company. Total revenues, % of market, # of employees, range of products, market dynamics, etc. Describe competitor #1. Describe competitor #2. What are the share prices of all 3 companies today? What is their 12-month average? What is their Price/Earnings multiples? Why do you think the market is rewarding the Top company? What macro-economic factors are driving your industry? Your customers? Explain the difference between being a Product Innovator, Operational Excellence, Low Cost company profiles. What kind of company do you want to create? Why? Describe your customers. What are their top 3 needs / wants, Describe pricing for your industry. What is the Average Markup for the Top 3 companies? All companies have Values and a Mission Statement. Describe your Mission Statement and your 3 Top Values for your customers.