Preparing effective business plans: An entrepreneurial approach. Harlow: Pearson. Conduct industry research on a national and local level, and conduct local market research for your business. Analyze your data and draft for findings for your industry, market, and customer research.

Develop an analysis considering your research and the following:

• Explain the selection of your business model.

• Explain what people will be your key contacts as you research your industry and market and why.

• Analyze your research data and draft for findings for your industry, market, and customer research.

• Justify the research methods you used to acquire your data.