Proctor and Gamble differentiates itself from competitors by offering branded consumer product goods with distinct features and attributes. This business strategy implies that P&G focuses on increasing the perceived value creaked for customers, which allows it to charge a premium prices. This approach proved quite successful in the past, especially in rich counties such as the United States and many European countries. What went wrong in the recent past? Detail P&G’s internal weaknesses and external challenges. Derive recommendations on how to improve P&G’s strategic position going forward. Be specific.