Product promotion refers specifically to all activities undertaken to Inform consumers about the product Ensure that the
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Product promotion refers specifically to all activities undertaken to
Inform consumers about the product
Ensure that the product price is what consumers will pay
Ensure that the product price is higher than the competition
Inform consumers and encourage them to buy the product
Related Book For
Auditing and Assurance services an integrated approach
ISBN: 978-0132575959
14th Edition
Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley
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