Provide a detailed description of the organization and its product or service. Provide a rationale for your selection. Also, submit a list of four to five resources you will use to assist in your analysis.

Criteria Describe the organization and product or service. 50% Identify resources that can be used in the marketing analysis and planning process. 50% Non-performance Does not identify the organization and product or service. Does not generally discuss resources that can be used in the marketing analysis and planning process. Basic Proficient Identifies the organization and Describes the organization product or service. and product or service. Generally discusses resources that can be used in the marketing analysis and planning process. Identifies resources that can be used in the marketing analysis and planning process. Distinguished Describes the organization and product or service, including why this was selected. Identifies resources that can be used in the marketing analysis and planning process, and discusses how the identified resources can be used.