Provide PepsiCo company overview and a pest analysis. Company overview this section will provide the reader with a general understanding of the company and product/service offered by the company creating the value proposition for the customer. You might include general information about the company and industry and product/service.

Additional general information might include the size of company, location, Naisc code, mission/vision/objectives, or any other general information about the company. Pest analysis the purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the pest analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company.