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Read about the strategic importance of the value proposition. It is important for an organization to understand that the value proposition can change over time.

Read about the strategic importance of the value proposition. It is important for an organization to understand that the value proposition can change over time.
Read the article below about the change in the value proposition of the hotel industry.
Write a paper discussion the shift in the proposition and explain why these changes are happening. https://www.economist.com/gulliver/2016/07/18/north-americans-feel-better-about-hotels-than-ever-the-goodwill-is-unlikely-to-last (Links to an external site.)Links to an external site.

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VALUE PROPOSITION In strategic management value proposition is basically the promise that a firm or an industry will give to the customers that it will offer value to them Lake 2018 As a statement the ... blur-text-image

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