Read the AMERICAN EXPRESS BANK 2.0 and answer the questions:

1. Was demographic much of risk with too little return?

2. The team knew that the company’s first reload able prepaid card, pass had not been a great success. Did it make sense to try the model again?

3. Assuming that this new target market was potentially valuable, how would AXP reach those consumers?, should it seek out a recognized partner who had a strong relationship with under banked or build on AXP Brands existing equity in the marketplace?

4. Should the company acquire one of the new entrants such as Green Dot or Net spends?

5. How would traditional retail bankers respond to EG’s .Would partnering with established retail banker be the best choice for a distribution channel, or should EG innovate or create its own channel