Read the case namely “Goodyear Tire and Rubber Company”.

Write a case memo in which you address the following:

Introduction – overview includes (background, competition, target market, and market mix) SWOT analysis (strengths, weaknesses, opportunities, and threats). Problem statement Dress at least 3 critical issues. Dress at least 3 alternatives and show the pros and cons for each one.

What are the advantages of each alternative? And what are the disadvantages of each alternative? List quantitative information like a small income or financial statement relating to the case

Make up a realistic marketing analysis -recommendation