Read the case, 'research in motion: the mobile OS platform war'.

Imagine you are part of a strategy consulting team hired by john Chen, the CEO of blackberry. Chen and his team have been working to turn around the fortunes of blackberry. the following statement was made, "once again, blackberry CEO john Chen says blackberry might exit handsets if it can't make the business profitable."

Identify the challenges and opportunities pertaining to blackberry (specifically concerning its smart phone business), and providing recommendations to john Chen on how to make the blackberry smart phone business forward and make it profitable.