Read the case study “Amalgamation between Sony and Ericsson” and answer the following questions:

Q1.Ericsson is the world leader in cell phone networks and has many years of experience of handsets. Explain how Sony's technology portfolio has helped the joint venture.

Q2.Explain why a cell phone is more like a radio than a wired telephone

Q3.Explain why Sony and Ericsson were finding it increasingly difficult to sustain R&D over all of their businesses

Q4.Explain why Ericsson is maintaining a large R&D division focusing on handsets when its joint venture with Sony is also conducting R&D and product development of handsets

Q5. Many firms are outsourcing more and more of their activities and focusing on core activities. What are the advantages for Sony-Ericsson in bringing manufacturing back under its control?