Read the case study:

Can two bars build's Brand?

And answer the following questions:

1. Is Guerin Rife’s situation a greater need for marketing than what his budget allows typical for a small business? Explain

2. What steps can entrepreneurs faced with the situation in the first question take to market their company’s products and services?

3. Work with a small team of your classmates in a brainstorming session to advice a guerrilla marketing plan for Rife’s Two-Bar Putter