Question
Read the case study Coca-Cola in India and answer the following question: How might Coca-Cola have responded differently when this situation first occurred, especially in
Read the case study “Coca-Cola in India” and answer the following question:
How might Coca-Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs?
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Ashok was the health minister of the Kerala India He said that coke is mixing the pesticide in its w...
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International Management Culture, Strategy, and Behavior
Authors: Fred Luthans, Jonathan Doh
9th edition
77862449, 978-0077862442
