Read the Case Study: Programmatic Advertising: Real-Time Marketing and answer the following:

Internet marketing has come a long way since its inception, placing of adverts has played a strategic role in helping companies reach out to more potential customers. According to the national association of advertisers, the revenue from adverts is expected to be hit 6.5 billion per year. However, the question of how relevant the adverts are still remains a mystery. Is the amount spent worth spending?