Question
Read the case The Growing Appeal of Nontraditional Retail Location and answer the following questions: 1. What can any retailer learn from this case? 2.
Read the case” The Growing Appeal of Nontraditional Retail Location” and answer the following questions:
1. What can any retailer learn from this case?
2. How would you determine the trading area for QuikTrip Park at the Grand Prairie AirHogs minor league baseball field?
3. Is QuikTrip Park a destination retailer or a parasite? Does your answer differ for its more traditional locations? Explain your answer.
4. Is The Varsity at the University of Maryland a destination store or a parasite? Explain your answer.
5. Should retailers at airports care about the concept of balanced tenancy? Why?
6. Based on what criteria could Camden Food Co. determine if an airport as a one-hundred percent location for one of its stores?
7. What terms of occupancy are especially important for retailers locating at nontraditional sites?
Step by Step Solution
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Step: 1
1 Any retailer could learn several lessons from the case The greatest lesson is that nontraditional store locations can be better than the conventional locations Most retail stores are located in urba...
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Step: 2
Step: 3
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Retail Management A Strategic Approach
Authors: Barry R. Berman, Joel R. Evans
12th edition
132720825, 978-0132720823
