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Read the Dexion case study and answer the following questions: 1. Critically discuss the impact of complexity of supply chains on physical distribution logistics activities.

Read the Dexion case study and answer the following questions:

1. Critically discuss the impact of complexity of supply chains on physical distribution logistics activities.

2. Explain how Dexion could implement advanced technology to achieve more efficient warehousing operations.

3. High seasonal demand was a challenge for Cadbury, highlight this challenge and evaluate the solution provided by Dexion to overcome this challenge. Discuss other possible solutions; what could have been done differently?

4. Explain how logistics development could facilitate the implementation of Wilkinson’s expansion decision.



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1 Often supplies of goods are influenced by the demand and the attempt to attain customer satisfaction In the both cases of Cadbury and Wilkinson there is an aim to have ambitious and complex supply c... blur-text-image

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