Recommend appropriate specific sales forecasting techniques for each of the following situations: a) A new product just launched six months ago; b) Old products lines
Recommend appropriate specific sales forecasting techniques for each of the following situations:
a) A new product just launched six months ago;
b) Old products lines which a company has been selling in the same markets for many years;
c) An old product line for which a firm just changing its 4p strategy?
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Authors: J. David Spiceland, James Sepe, Mark Nelson
6th edition
978-0077328894, 71313974, 9780077395810, 77328892, 9780071313971, 77395816, 978-0077400163
