Review the cola wars case, as well as the article “five competitive forces that shape strategy.” Consider the role of the following key components of the soft drinks industry value chain: concentrate producers, bottlers, and retailers.

For each of the key value chain components, assess the power of each of the five forces in the industry: that is, how powerful are the buyers, suppliers, and substitutes? How formidable are the barriers to entry and how intense is the rivalry? Focus on how you see coca-cola positioned in the market vis-à-vis the five forces you have identified and which recommendations would you give to coca-colas management to improve their position in relation to suppliers, buyers, barriers to entry, and competitors.