Select a product “Eye serum / Eye Anti-aging Cream” and create a product positioning map in which you need to address the following:

Determine what are the key features that a customer may be looking for in your type of product? Then who are the major and select minor competitors for your product? How do you think your customers feel about these competitors on these features? How do they feel about your product on these features and why? Think about what are the top two features or aspects of your type of product are most important to the customer who is purchasing it. Then how do you think consumers will see your product relative to your competitors on those two key dimensions.