Select a product, service, idea, image, or event that you can market to particular market. You have the opportunity here to identify a current product or service, or one that you would like to introduce into the market.

Write a paper in which you need to include:

• Executive Summary: includes an overview of the main points of the plan.

• Introduction: a paragraph or two explaining the purpose of your product, service, etc. Why do you believe there is a need? What evidence can you provide?

• Marketing Objectives and Goals: Use the SMART approach when writing objectives: Specific, Measurable, Attainable, Realistic, and Time-bound.

• Situational Analysis

• What are the features of the product, service, etc.?

• Who are the customers? How did you identify them?

• Create a SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats.

• Communication Goals

• Who is your target audience?

• How will you reach the audience?

• How do you plan to use social media in the outreach effort?

• Conclusion: provide a concise conclusion.

• Recommendations: Identify the recommendations do you have for investors?