Select or suggest a current “fad” or “trend” exhibited by students on campus. You need to select either a fad or trend and then research this fad and trend in light of the marketing opportunities present.

1- Would a firm be successful in capitalizing on this “fad”? If so, why?

2- Should companies capitalize on this “trend”—what are the “upsides” for producing products that are currently “trendy”? What are the “downsides”?

3-What generation do these fads and trends appeal to?

4- How large is the potential market for the fad and/or trend?