Select the company “ATCO Limited” and write a brief SWOT Analysis of Marketing 4Ps in which you have to address the following:

PRODUCT

• Strength

• Weakness

• Opportunity

• Threat

PROMOTION

• Strength

• Weakness

• Opportunity

• Threat

PRICE

• Strength

• Weakness

• Opportunity

• Threat

PLACE

• Strength

• Weakness

• Opportunity

• Threat