Select the company “Masco Corporation” and write a paper in which you have to address the following:

Examine the factors external to Masco Corporation.

What is the size of the industry?

What are the growth trends?

What is the nature of competition for the organization?

Use porter's five forces model to examine competition (risk entry by potential competitors, rivalry among established firms, bargaining power of buyers, bargaining power of suppliers, and substitute products)