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Select the company PepsiCo and write about its: a) Innovation as a Customer-Driven Process b) Screening, Evaluating, and Business Analysis c) Brand Equity Measurement

Select the company “PepsiCo” and write about its:

a) Innovation as a Customer-Driven Process

b) Screening, Evaluating, and Business Analysis

c) Brand Equity Measurement

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Step: 1

a Innovation as a CustomerDriven Process Pepsi Fire is a new energy drink there are other energy drinks in the market However the need for a sugarfree drink saw the improvement of the existing product ... blur-text-image

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