Submit your analysis of the first p (product) for your chosen company's product/service. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product positioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products. In your analysis, you should evaluate your competitors' product strategies. Do they have the right branding in place for the product? Does the product have a customer?

Criteria Describe product or service in detail. 25% Describe competition for product Does not discuss competition for or service. product or service. 25% Discuss branding of the product, including intended audience and product positioning. 25% Non-performance Does not discuss product or service. Provide an evaluation of product strategies. 25% Does not discuss branding of the product. Does not provide a discussion of product strategies. Basic Discusses product or service. Discusses competition for product or service. Discusses branding of the product. Provides a discussion of product strategies. Proficient Describes product or service in detail. Describes competition for product or service. Discusses branding of the product, including intended audience and product positioning. Provides an evaluation of product strategies. Distinguished Analyzes product or service in detail. Analyzes competition for product or service. Analyzes branding of the product, including intended audience and product positioning. Provides an analysis of product strategies.